Starbucks Coffee Break-away

Coming out of the pandemic, studies showed that people were struggling with in-person connection. People were more likely to be distracted and look at their phone or let their mind wander, than stay in the moment with another person. For Starbucks, already known for coffee breaks, we launched the Starbucks Coffee Break-away, a chance for two people to reconnect in a special shared moment, over a Starbucks coffee.

The Coffee-breakaway launched on Starbucks Stories, their exclusive (only 12 stories a year) global storytelling platform.

People, Thrillist and other pop culture outlets gave us tons of exposure and impressions.

Over 1 million people watched our event trailer on Ashley Park's personal Instagram.

Digital and social CTAs drove traffic to our application site.   

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