Coors Light

We've developed two campaigns for Coors Light. The first campaign brought much needed boldness, swagger and maturity to the brand, in service of a new purpose: Celebrate the Climb. "We all have mountains—the things that push us and make us better. For Coors Light, the mountain is making The World's Most Refreshing Beer. What's your Mountain?" 

In the second, we brought optimism and full color to the brand to champion its "Thirst for More" spirit. Click through to see the new campaign followed by the launch spot from the first campaign.

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