Coors Banquet

Coors Banquet earned reappraisal by not trying too hard. We saw an opportunity in the brand's heritage, as an icon of the West and the spirit of the frontier. There's a code out there, a way of living—the best of which still holds water today. Drinkers seeking authenticity were drawn to the brand, the confident voice, and allure of the West. Through films, OOH and strategic partnerships we've begun to rekindle the passion for Banquet that made it so special to generations past.

◆    ◆    ◆

Using Format