Virgin Galactic 01
After completing over 20 flights to the edge of space, Virgin Galactic was ready to expand its space program, for the first time allowing countries, companies and individuals to book flights to space. We were tasked with launching this new commercial endeavor and branding Virgin Galactic for the new era of space travel. We pivoted their communications away from charismatic but aging founder, Richard Branson, toward an inclusive vision of shared space exploration.
We created a second film to intruduce the crew of flight "Galactic 01."
We drove traffic to the June 29 launch across owned media channels.
We created videos to announce the launch and to promote the live webstream event.
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